The EnterpriseEdge In-house and sales kickoffs
Run it for your own team, with your own deals on the table.
The public sessions use examples. An in-house session uses yours — the stalled deal, the account that will not expand, the price challenge you lost last quarter.
What changes
Same three edges. A very different room.
In a public session, a room of strangers compares notes. In-house, everyone owns a piece of the same number, which means the conversation can get specific in a way a public room never can.
We work your pipeline. Your champion, your buying group, your last three losses. By the end of the half day the team has one story to align on and a shared read on where deals are leaking.
At a sales kickoff it runs as the anchor session — three hours that give the rest of the agenda something to hang on.
Built for revenue organizations with 50 sellers or more. Below that scale, ask Bruce about the Value Edge on its own.
The three hours
What your team walks out with
01 The Value Edge
Get the business to believe you
Your champion is sold. Nobody else in the buying group has met you. What reaches them is whatever your champion can repeat, and whatever your champion can defend. Bruce works the three disciplines that decide what that is.
02 The Approval Edge
Get the organization to approve you
Procurement, Finance and Legal were not in the meetings where you built the case. They arrive at the end, and they arrive sceptical. Dean spent two decades on their side of that table, and he shows you what they are actually looking for.
03 The Growth Edge
Get the customer to stay and grow
Winning the deal is the beginning. A year later there is a review you are not invited to, and the outcome is either expansion or a quiet search for your replacement. Sandy works on what decides which.
How to start
Talk to whichever of us you know.
In-house sessions are contracted with each of us individually, so the fastest path is a direct conversation. Reach whichever of the three of us you already know, or come to a public session first and see the whole thing before you commit your team to it.