The EnterpriseEdge Who we are
Three people. Three sides of the same deal.
We came at enterprise deals from different chairs, and we kept arriving at the same conclusion about where they go wrong.
Bruce will get your customers to say yes. Dean will make sure the damn deal closes. Sandy will help you grow the account.
The Value Edge
Bruce Scheer
Author of Inspire Your Buyers
Bruce helps B2B revenue teams align on one value narrative and a business case a CFO will sign. He wrote the Amazon bestseller Inspire Your Buyers: Go to Market with a Story that Sizzles, and has built go-to-market foundations with teams at Tableau, Concur and Alcatel-Lucent.
The Approval Edge
Dean Edwards
Founder, ConvergSPT
Dean spent more than two decades in senior procurement leadership at Kaiser Permanente, Yahoo and Levi Strauss, managing over $20 billion in spend. He evaluated suppliers, challenged business cases, and decided which deals were ready to move. He knows what Procurement looks for because he was the one looking.
The Growth Edge
Sandy Yu
Sandy works on what happens after the win — protecting existing revenue and building real expansion out of customer outcomes, relationships and trust.
We work together here. We work separately everywhere else.
The Enterprise Edge is a collaboration, not a firm. Each of us runs our own practice, and anything that follows a session is contracted with that person directly. If one hour lands harder than the others for your team, go straight to the person who taught it.